Brand Storytelling Rooted in Journalism
Helping founders articulate what makes their work meaningful and unforgettable.
For Founders, Creatives, and Small Teams
You’re not the only option in your space, but with a sharp narrative and content that echoes who you are, you become the trusted option.
So if you’re…
• Trying to explain what you do in a way people instantly understand
• Feeling invisible in a saturated market
• Tired of producing content that sounds fine but lands flat
• Ready to build your brand with intention
This is where our work begins.
Signature StoryMining Offer
My StoryMining Offer combines brand strategy with content creation. It includes a deep-dive narrative process followed by content creation so your story becomes a strategic content ecosystem across all brand touchpoints.
Phase 1: StoryMining (Weeks 1-4)
✔ 2–3 founder/team interviews to capture voice, story, and insights
✔ Market and positioning scan to identify narrative opportunities
✔ Brand Narrative Blueprint (Core story, target audience, tone guide, messaging pillars)
✔ Repurposing map showing how one story fuels multiple formats (site, deck, content)
✔ One implementation call to bring the narrative to life across key assets
✔ Six-month content plan
Pricing for Phase 1: €2,500 + VAT
Phase 2: Content Creation (Month 2+)
✔ Two interview sessions per month to capture original thinking
✔ Four monthly newsletter editions in your brand voice
✔ Eight repurposed posts per month (depending on chosen social media channel)
✔ One long-form article per month for publication or PR
✔ Optional: Strategy and analytics review, editorial planning
Minimum engagement: 2-3 months
Pricing for Phase 2: Custom fee, depending on scope
Other Services
Not every project needs a full StoryMining engagement. These offers are designed to work on their own or as add-ons if you want to deepen the narrative work later. They can also serve as building blocks in an ongoing narrative partnership.
The Newsletter Kit
Ideal if you already have clarity on your work and want a clear structure to communicate your ideas without committing to ongoing content production.
You’ll get:
✔ Benchmark analysis of competitor newsletters and tone to pinpoint your space in the market
✔ Defined editorial pillars aligned with your brand narrative
✔ Two recorded interviews to extract stories and insights
✔ A three-month content calendar with repurposing ideas for short-form posts
✔ A launch guide covering structure, naming, and format to make publishing effortless
Pricing: €700 + VAT
Story Framework for Personal Branding
Clarify your founder story and turn it into consistent thought leadership. Best suited for founders who want to articulate their personal positioning for posts, investor conversations, bios, interviews or media engagements before scaling content.
You’ll get:
✔ One 1:1 interview to uncover your personal story, positioning, and beliefs
✔ A personal story arc connecting your past, purpose, and future vision
✔ Messaging themes and content pillars to guide posts, talks, and bios
✔ A voice and tone framework tailored to your style
✔ Three sample outlines to kickstart your content
Pricing: €1,000 + VAT
Founder Narrative Intensive
This is a 90-minute clarity session for founders who need a strong story on short notice. It’s ideal for investor conversations, panel appearances, interviews, or updating your bio before a launch. We shape your immediate narrative.
You’ll get:
✔ A 90-minute session to refine your founder narrative on the spot
✔ A defined narrative you can return to before any high-stakes moment
✔ Talking points crafted for speaking engagements and live interviews
✔ A polished bio you can use across platforms
Pricing: €350 + VAT
Want to combine offers?
Many clients mix and match packages to create a cohesive voice across brand and founder channels. Custom bundles are also available with a 10–15% discount for combined projects. If you’re unsure which package fits best, or want a bespoke offer, book a short introductory call, and we’ll take it from there.
How We Work Together
1: Discovery
In our intro session, we map your goals, audience, and communication gaps so we know exactly what story we’re building and why it matters.
2: Interviews
Through structured interviews, we extract the experiences, beliefs, and lived moments that shape your voice and point of view.
3: Mapping
I synthesise your story, research, and market patterns into a narrative structure. This becomes the foundation for your Brand Narrative Blueprint.
4: Strategy
We turn the Blueprint into a practical message system, content angles, and repeatable structures for consistent communication across your brand and founder channels.
“Julija was a true partner in helping me bring clarity to my brand narrative. Through thoughtful interviews, she sifted through all of my scattered thoughts and distilled them into the key messages I wanted to convey. What stood out most was how deeply she listened. She wanted to understand me as the person behind the business, not just the business itself.” - David Ridley-Parris, Career coach & Grief Coach
